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Do 17. März 19.00 Barockzimmer

Scent Culture Club (SCC): meet-up

Do cultural activities have to be centered on sight or sound? Is it possible to have meaningful cultural experiences that focus on smell? The sense of smell has long been disregarded as one of the lower senses. More recently, however, the cultural and social relevance of the sense of smell is increasingly recognized. A growing number of projects show how scent and olfaction are increasingly the focus of cultural studies, art and design practices, as well as research.

The Scent Culture Club is a collective hub for people interested in the sense of smell in culture, business and society. It offers group activities that explore this new relevant and topical theme while meeting new people. The activities examine the cultural significance and potentials of scent in contemporary life through workshops, readings, discussions, and talks with perfumers, researchers, and scholars; as well as cultural productions, urban interventions, and trips in and around the city of Zurich.

The Scent Culture Club is part of the Scent Culture Institute, which is a platform for different kinds of projects: research, consulting, education and scent design. Its projects capitalize on the interdisciplinary collaboration between management and design research, cultural studies as well as business, artistic and design practice. The institute also curates a website for Scent Culture News where you can get familiar with and stay updated on the latest olfactory cultural happenings.

We’ll start with some introductions, and then break the ice with a friendly game of Family Feud about the most- and least-liked odors. (If you’re not familiar with the game, don’t worry; it’s very simple, and we’ll explain it all.)

Then we’ll continue with the Scent Experience part of the meeting, with a special issue of Visionaire on Scent. And we’ll conclude with a discussion and your feedback on ideas for following meetings.

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